New Era is a global lifestyle brand with a sporting heritage spanning over 100 years. Also known as the official brand of Major League Baseball (MLB), New Era also holds more than 200 licenses including major sports leagues such as the National Football League (NFL), the National Basketball Association (NBA), the National Hockey League ( NHL), football clubs such as Manchester United, or companies in the field of animation such as Disney or DC Comics. Recognized worldwide for its caps, hats and beanies, New Era also presents clothing and accessories for an audience with a relaxed spirit.​